Google rolled out new site names, favicon and sponsored label on desktop search

Google recently made some changes to its desktop search results, including introducing new site names, favicons, and sponsored labels. These changes aim to improve the user experience by making identifying and differentiating between different search results easier.

New Site Names

One of the most noticeable changes is the new site names. Google has made these names bolder and larger, making it easier to see where the result is coming from at a glance. The new site names also include the website’s domain name, making it easier for users to identify whether the site is reputable and trustworthy quickly.

This change is particularly important for users searching for specific information or services. By making it easier to identify the source of the result, users can quickly assess whether the site is relevant to their search query and avoid clicking on irrelevant or potentially malicious websites.

Favicons

Another change Google has made is the introduction of favicons. Favicons are small icons that appear in the search results next to the site name. These icons help to identify the website and make it stand out from the rest of the results.

Google has made these favicons more prominent by placing them next to the site name instead of below it. This change makes the search results more visually appealing and easier to scan.

Sponsored Labels

Finally, Google has also introduced a new sponsored label for ads. This label is designed to clarify to users which results are sponsored and which are organic. The new label is bolder and more prominent, making it easier to see which results are ads at a glance.

This change is particularly important for users who are trying to avoid clicking on ads or who want to focus on organic search results. By making it easier to identify sponsored results, users can quickly scan the search results and focus on the results most relevant to their search query.

These changes to Google’s desktop search results are designed to improve the user experience by making it easier to identify and differentiate between search results. By making site names more prominent, introducing favicons, and updating the sponsored label, Google is helping users to quickly and easily find the information they need.