Modani Furniture is a modern furniture retailer with over a dozen locations across the United States. The company offers a wide range of furniture products, including sofas, sectionals, beds, dining tables, chairs, and outdoor furniture.

Modani’s primary goal was to increase their organic traffic and improve their search engine rankings, particularly for high-value keywords related to their product offerings. They sought to accomplish this by implementing a comprehensive SEO strategy that would improve their website’s visibility in search engine results pages (SERPs) and drive more qualified traffic to their website.

To achieve their goals, Modani implemented the following SEO tactics:

1. Conducted Keyword Research: Modani started by identifying high-value keywords that would drive qualified traffic to their website. They used a variety of keyword research tools to identify relevant keywords that had high search volume and low competition.
2. On-Page Optimization: Modani optimized their website’s on-page elements, including title tags, meta descriptions, header tags, and image alt tags, to improve their relevance to target keywords and improve their overall search engine visibility.
3. Content Creation: Modani created high-quality, keyword-rich content for their website’s blog and product pages. They focused on creating content that addressed their customers’ needs and interests while also incorporating target keywords to improve search engine visibility.
4. Link Building: Modani focused on building high-quality backlinks to their website from other relevant and authoritative websites. They engaged in outreach campaigns to secure guest posts and link placements on relevant websites, which helped to improve their website’s overall domain authority.
5. Local SEO: Modani optimized their website for local search by creating location-specific pages, claiming and optimizing their Google My Business listing, and building local citations.

The results of Modani’s SEO efforts were impressive. Over the course of several months, Modani saw significant increases in their organic traffic, search engine rankings, and conversions. They were able to achieve first-page rankings for many high-value keywords related to their product offerings, driving more qualified traffic to their website and ultimately increasing their sales revenue.

Overall, Modani’s SEO strategy was a success. By implementing a comprehensive and data-driven approach to SEO, Modani was able to improve their website’s search engine visibility and drive more qualified traffic to their website, resulting in increased sales revenue and improved brand visibility.