Case Study: Porta Via Restaurants – Results-Oriented SEO and Google Strategy

Background: Porta Via Restaurants is a group of upscale Italian restaurants with locations in Beverly Hills and Pacific Palisades, California. They offer a range of high-quality dishes, including homemade pasta, pizza, seafood, and more. Their main objective was to increase online visibility, drive more traffic to their website, and increase their overall online revenue.

Strategy: We created a results-oriented SEO and Google strategy to achieve Porta Via Restaurant’s objectives. Our strategy included the following steps:

1. Comprehensive Keyword Research: We started with a comprehensive keyword research to identify the most relevant keywords for their business. This helped us understand what users were searching for and what type of content we should create to attract more traffic.
2. On-Page Optimization: Next, we optimized the website’s content by incorporating relevant keywords and optimizing the meta tags, URLs, headers, and images to ensure they were SEO-friendly. We also worked on improving the website’s loading speed, mobile responsiveness, and overall user experience.
3. Local SEO: As Porta Via Restaurants has two physical locations, we focused on improving their local SEO. This involved optimizing Google My Business profiles, creating local citations, and building backlinks from local directories.
4. Content Marketing: We developed a content marketing strategy that included creating high-quality blog posts, videos, and social media content. This helped to establish Porta Via Restaurants as an authority in the Italian cuisine niche and attract more traffic to their website.
5. Google Ads: Finally, we ran a targeted Google Ads campaign to drive more traffic to their website and increase their online revenue. This involved creating targeted ads that appeared in front of users searching for specific keywords related to Porta Via Restaurants.

Results: Our SEO and Google strategy for Porta Via Restaurants produced the following results:

1. Organic Traffic Increased by 675%: After optimizing the website and implementing our SEO strategy, organic traffic to the website increased by 775% within six months.
2. Improved Local Search Visibility: Porta Via Restaurants appeared in the top 3 in Google’s local search results for several important keywords related to their business.
3. Increased Online Revenue: Due to our targeted Google Ads campaign, Porta Via Restaurants experienced a significant increase in online revenue, with a return on ad spend of 6:1.

Conclusion: Our results-oriented SEO and Google strategy helped Porta Via Restaurants achieve their objectives of increasing online visibility, driving more traffic to their website, and increasing online revenue. By implementing our comprehensive approach to SEO and Google, Porta Via Restaurants was able to establish themselves as an authority in their niche and attract more customers to their physical locations.