Project Overview

Client Overview:

Pinks Greens ( is a fictional ecommerce store specializing in environmentally friendly and sustainable products for gardening and outdoor living. From organic seeds and gardening tools to eco-friendly outdoor decor, Pinks Greens offers a wide range of products for eco-conscious consumers passionate about sustainable living.


Despite offering eco-friendly products and a user-friendly online shopping experience, Pinks Greens faced challenges in gaining visibility and attracting organic traffic to its ecommerce website. With competitors dominating search engine results, the store struggled to rank for relevant keywords and drive sales through organic search.


  • Enhance organic visibility and search rankings for environmentally friendly gardening and outdoor products.
  • Increase organic traffic and sales on the ecommerce website,
  • Optimize product pages, category pages, and other website content to improve search engine visibility and user experience.
  • Establish Pinks Greens as a trusted authority in eco-friendly gardening and outdoor living, driving brand recognition and customer trust.

Strategy and Implementation:

1. Keyword Research and Optimization:

  • Conducted comprehensive keyword research to identify high-intent keywords related to eco-friendly gardening and outdoor products.
  • Optimized product titles, descriptions, and meta tags with targeted keywords to improve search engine visibility.
  • Developed informative and engaging content around targeted keywords to attract organic traffic and provide value to customers.

2. Technical SEO Optimization:

  • Performed website audit to identify technical issues impacting SEO performance, such as site speed, mobile-friendliness, and crawlability.
  • Implemented technical SEO best practices to optimize website performance and ensure accessibility for search engine crawlers.
  • Optimized site structure, internal linking, and navigation to improve user experience and facilitate easier access to product pages.

3. Content Marketing and Link Building:

  • Developed a content marketing strategy to create and promote informative content related to sustainable gardening and outdoor living.
  • Implemented a link building campaign to acquire high-quality backlinks from authoritative websites in the gardening and lifestyle niche.
  • Collaborated with influencers, bloggers, and eco-conscious organizations to amplify content reach and build brand credibility.


  • Significant improvement in organic search rankings for targeted keywords related to eco-friendly gardening and outdoor products.
  • Substantial increase in organic traffic and sales on, resulting in higher revenue and ROI.
  • Enhanced user experience and engagement metrics, including longer time on site and lower bounce rates, indicating improved website relevance and user satisfaction.
  • Establishment of Pinks Greens as a trusted authority in eco-friendly gardening and outdoor living, driving brand recognition and customer loyalty.


Through a comprehensive ecommerce SEO strategy, Pinks Greens ( successfully improved its organic visibility, increased website traffic, and drove sales growth. By optimizing website content, addressing technical SEO issues, and implementing content marketing and link building initiatives, the ecommerce store positioned itself as a leading destination for eco-conscious consumers seeking sustainable gardening and outdoor products. The investment in ecommerce SEO not only boosted revenue but also reinforced Pinks Greens’ commitment to sustainability and eco-friendly living.

Project Features

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